Jan. 28 is Data Privacy Day — a global effort to better educate individuals about data privacy and encourage organizations to better protect people’s information.
And it’s an important day, given that data is practically currency for modern-day businesses. Executives across industries call data a major revenue driver, often as important as their existing portfolio of products and services. Not only does personal data help target product development and marketing efforts, but it also attracts business partners and vendors who wish to reach a similar consumer base. It’s a powerful resource that can be — and is — sold as a commodity in its own right.
Of course, with great power comes great responsibility. Personal data is highly sensitive, and in the wrong hands, it can do significant damage to people. Cyber criminals see incredible value in personal data, which commands high prices on dark web outlets for the purpose of identity theft. And as we learned from Facebook’s Cambridge Analytica scandal, ethically questionable agencies can misuse data for suspect purposes.
Individuals and organizations alike play a role in protecting personal data. And with Data Privacy Day soon upon us, we thought we’d take a moment to highlight a few ways people and organizations can improve their data privacy protection.
4 Tips for Data Privacy Day
- Manage your privacy settings: For Data Privacy Day, the National Cyber Security Alliance has compiled a list of links that will allow you to update your privacy settings on a wide range of sites and devices.
- Plan for privacy training: Organizations rely on their employees to protect the privacy of personal data. And to do that job effectively, these employees need effective training. Data being critical to today’s landscape, it’s highly important for employers to offer programs that get the training job done right.
- Develop your own privacy IQ: Knowing data privacy practices isn’t the exclusive responsibility of IT departments. Courses tailored to executives and professionals within specific industries are becoming more readily available. You can also do your own research via the web’s top cybersecurity resources.
- Review your organization’s privacy practices: When’s the last time you had an expert review your systems and procedures? Make sure your infrastructure isn’t leaving data more vulnerable than it needs to be.
Whether it’s education, auditing, or privacy program development you need, Lunarline is here to help. Learn how we can boost your privacy protections by contacting us online today.