The proliferation of digital consumer services — from online banking to cloud storage xid social media platforms — hasn’t just happened in a vacuum. Users expressing a demand for these products measure in the billions, as individuals crave more convenient options for connecting with others, staying informed and keeping on top of their busy lives.
However, the strides we’ve made toward a more interconnected, digitally enhanced existence haven’t come without their drawbacks. And one of the most pressing in the age of big data has been the erosion of consumers’ privacy.
Consumers once may have been willing to jump into digital services with no more than a passing regard for their personal data protection. But after several major fumbles leading to billions of compromised accounts (think Target, Yahoo and Equifax), the concern is rising steadily, and the public is growing wary quickly.
Used-car sales service Instamotor recently gauged consumers’ attitudes toward data privacy with a survey of 15,000 Americans. What they discovered is a growing sense of anxiety — but one that has yet to translate into significant changes in digital hygiene.
Per the survey results, 90 percent of Americans consider online data privacy “very important.” A majority of respondents (51 percent) see identity theft as their top concern, while 27 percent see unauthorized access to their financial accounts as a more serious risk. Although less than 10 percent are worried about the government accessing their data, 64 percent feel that companies should not sell their data to third parties.
Ultimately, while these reports describe a public that is beginning to tune in to matters of privacy protection, they also suggest that most people have yet to take serious measures.
Most respondents, for instance, still show personal information on their social media profiles. Just more than 1 in 4 use a password protector or generator. And less than 1 out of 5 use a VPN or cover their laptop camera when it’s not in use.
For organizations that deal with customers’ personal data, there are some important takeaways from this report. The time will come when letting data privacy take a backseat to other business concerns won’t fly with customers. A poorly handled data breach could spell disaster — not just for operations in the short-term, but for a company’s reputation over the long haul. And with the public largely placing their privacy protection in the supplier’s hands, it’s incumbent on your business to make cybersecurity a top priority.
Lunarline offers a full suite of privacy services, and we can help your organization enhance the protection of your customers’ valuable information. To learn more about how we can help, contact Lunarline online today.